IHM
Distribution & Brands

Yves Rocher

Newsletters

Objectives

The objective, for Yves Rocher Internet Loyalty Development team, is to entrust the graphic skins of its newsletters to MBA, in order to use its creative know-how to develop attractive communications materials.

Specificities

The newsletters are creative, and all of them highlight the brand spirit. The formatting is essential to meet precise response rate objectives, in a graphic environment corresponding to the brand codes.

Advantages

  • Increase in click rate
  • Graphic coherence