Catimini
Objectives
Discover the new website of Catimini, fashion for 0 to 16-year-old-children. Creative, poetic, unexpected, refined...Travel in Catimini’s world.
The brand wanted to reposition its products ranges to a larger target. The first objective was to fit with the new identity of the brand and its “store concept”.
The expansion on a global scale, thanks to the different linguistic versions and an optimization of the natural dealer acceptance of a product, are the secondary objectives.
Award
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DesignLicks
This project has been awarded
Specificities
.NET DEVELOPMENT
The CIO of Zannier Group entrust MBA with the development of its Internet website for its ability to include graphic template and flash animation in a Microsoft “framework.net” development environment. publiShare is one of the only content management platform which is compatible with Microsoft.
RUSSIAN VERSION
New challenge took up by the agency: integration of a Russian version to meet the emerging market needs for Zannier Group. Whereas translation allows to respond to the Front Office problems, the Back Office needed to adapt itself to Cyrillic characters, (thanks to UTF-8 code) in order to assure the well dynamic content management.
Advantages
- Development on a global scale
- Increase in traffic
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Coherence between brand image and retail store.
