New Balance

Distribution & Brands
Client until 2014

New Balance, is a British-American footwear manufacturer based in the Brighton neighborhood of Boston. The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers.

The brand is one of famous leader sports footwear manufacturers on various sectors : running, kids shoes and outdoor leisure activities.

New Balance is the fourth sport brand of the world. She is modern and confortable. Furthermore, the brand is proud to her history. The brand philosophy wants to promote all products and not the famous star who wear them.